What is brand awareness?
A) a set of associations usually organized around meaningful themes
B) the ability of a potential customer to recognize or recall a name of a retailer,product or service
C) anything linked to or connected with the name in a consumer's memory
D) when consumers indicate they know the name
E) a distinguishing name or symbol that identifies the products offered by a seller
Correct Answer:
Verified
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Q3: When customers indicate they know the brand
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Q4: Macy's annual Thanksgiving Day parade and the
Q6: Cinderella's castle would be an example of
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Q8: In order to build the brand equity
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Q11: The value that brand image offers retailers
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