In Order to Build the Brand Equity of Their Private

In order to build the brand equity of their private label merchandise,a retailer needs to _________________.

A) lower the prices to give the new merchandise a chance against the competition
B) create a high level of brand awareness
C) limit the amount of private label merchandise to make it more collectable
D) partner with manufacturers to reduce distribution costs
E) develop unfavorable associations for a competitor's private labels