Rudolph the Red-Nose Reindeer Was Created in 1939 by a Copywriter

Rudolph the Red-nose Reindeer was created in 1939 by a copywriter as an assignment for the retailer Montgomery Ward.The retailer had previously been buying and giving away coloring books for Christmas every year for a store promotion and it was decided that creating their own coloring book would save money.In its first year of publication,2.4 million copies of Rudolph's story were distributed by Montgomery Ward.In 1939,Rudolph and Montgomery Ward had __________.

A) brand connection
B) brand association
C) brand awareness
D) brand exposure
E) aided recall