Which of the following is a vendor who forms an alliance with a retailer to help gain consumer insight,satisfy customer needs and improve performance and profit across a category?
A)assortment supervisor
B)category captain
C)category manager
D)category specialist
E)consumer advocate

Question

Quizplus · Accepted Answer

A category captain is the vendor who works with the retailer to develop a better understanding of customer behavior,create assortments that satisfy consumer needs,and improve the profitability of the merchandise category.

Which of the Following Is a Vendor Who Forms an Alliance