What is a drawback of utilizing a category captain?
A)Vendors could take advantage of their position and maximize their own sales.
B)Retailers tend to ignore best practices advice.
C)Retailers take advantage of the information and test legal limits.
D)Retailers can take advantage of their position and minimize competing brands.
E)There are no drawbacks to utilizing a category captain.

Question

Quizplus · Accepted Answer

A category captain is the vendor who works with the retailer to develop a better understanding of customer behavior,create assortments that satisfy consumer needs,and improve the profitability of the merchandise category.The captain could potentially take advantage of their position.

What Is a Drawback of Utilizing a Category Captain