A business philosophy and set of strategies,programs,and systems which focuses upon identifying and building loyalty with a retailer's most valued customer is called ______.
A) customer loyalty management
B) strategic relationship management
C) most valued customer management
D) strategic consumer management
E) customer relationship management
Correct Answer:
Verified
Q15: CRM is based on the philosophy that
Q16: It is clear that CRM programs increase
Q17: Most retailer's strategy is to sell to
Q18: In the past,retailers used mass media advertising
Q19: A specific type of data analysis that
Q21: Which of the following best describes the
Q22: Electronic retailers can collect transaction data for
Q23: Which of the following is NOT one
Q24: _ are applications of statistical techniques and
Q25: When consumers agree to share personal information,it
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