Which of the following does NOT describe the customer relationship management which retailers implement?
A) Retailers consider that all customers are not equally profitable.
B) Retailers treat customers differently.
C) Retailers concentrate on providing more value to their best customers using targeted promotions.
D) Retailers provide more value to their best customers.
E) All of the above describe customer relationship management.
Correct Answer:
Verified
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Q5: To be fair,retailers must provide the same
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Q7: Converting iron and gold customers into platinum
Q8: Which of the following is supportive of
Q9: An objective of CRM programs is to
Q10: Developing retail programs for small groups or
Q11: The customer lifetime value (CLV)is the expected
Q12: The first step in the CRM process
Q15: CRM is based on the philosophy that
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