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Which of the Following Is NOT TRUE Regarding Frequent Shopper

Question 37

Multiple Choice

Which of the following is NOT TRUE regarding frequent shopper programs?


A) Frequent shopper programs are programs that identify and provide rewards to customers who patronize a retailer.
B) Frequent shopper programs are also commonly called loyalty programs.
C) When retailers in the United States issue customers a frequent shopper card,the companies are legally required to obtain the customers' permission to share personal information.
D) Frequent shopper programs can consist simply by a retailer offering a private-label credit card.
E) Frequent shopper programs can provide customer information automatically to the retailer when customers have their program card scanned at the time of transaction.

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