Which of the following is TRUE regarding the customer pyramid?
A)Customers in the Iron segment in the customer pyramid need special attention from the retailer to grow their potential to be better customers.
B)All customers regardless of their segment must receive equitable promotional benefits.
C)Customers in the Lead segment may actually cost the retailer money to serve them.
D)Customers in the Gold segment are the most profitable and loyal customers.
E)Customer in the Platinum segment place little emphasis on customer service.

Question

Quizplus · Accepted Answer

The lead segment in the customer pyramid can cost the company money.They often demand a lot of attention by often buying a lot of sale merchandise and abusing return privileges.Retailers try not to serve this segment by offering less costly approaches to satisfy their needs,and charge customers for the services they are abusing.

Which of the Following Is TRUE Regarding the Customer Pyramid