Which of the Following Does NOT Describe Employment Branding

Which of the following does NOT describe employment branding?

A) It is a marketing program that attracts the "best and brightest" potential employees.
B) The marketing department is in charge of developing a marketing program targeted toward employees.
C) It involves undertaking marketing research to understand what potential employees are seeking.
D) It involves developing a value proposition and an employment brand image.
E) It communicates the brand image to potential employees.