Which of the Following Is NOT True

Which of the following is NOT true?

A) The best areas for locating stores are those that generate the highest return on investment in the short term
B) It is important to examine an area's level and growth of population and employment and how long such growth will continue and how it will affect demand for merchandise sold in its stores
C) It is important to have the strategic fit of the areas' population with the retailer's target market
D) It is important to consider local and state legal and regulatory environments affecting operating costs