The objective of Huff's Gravity Model is to:
A) determine the hierarchy of retailing activities according to the assortment of merchandise available
B) define the relative ability of two cities to attract customers from the area between them
C) define the relationship between the size of a shopping area and the area's income levels
D) determine the probability that a customer residing in a particular area will shop at a particular shopping center
E) create a comparative model which allows the retailer to determine the ideal location
Correct Answer:
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