Which of the Following Is NOT True About Huff Gravity

Which of the following is NOT true about Huff Gravity Model?

A) It is used for estimating the sales of a retail store based on the concept of gravity
B) It predicts the probability of a customer going to a specific store location
C) The formula indicates that the larger the size of the store compared with competing stores' sizes,the greater the probability that a customer will shop at the location
D) It is assumed that a larger size is generally more attractive in consumers' eyes because it means more merchandise assortment and variety
E) The greater travel time or distance for the consumer,compared with that of competing locations,the higher probability that the consumer will shop at the location