When using the ___________ approach,the retailer simply describes the site and trade area characteristics for its most successful stores and attempts to find a site with similar characteristics.

Question

Quizplus · Accepted Answer

The analog approach or model is often used by small chain stores that don't have the means to use the regression approach.The analog approach is more subjective,but still relevant in planning sales for new store sites.

When Using the ___________ Approach,the Retailer Simply Describes the Site