JCPenney exploited a ____________ opportunity when it opened JCP.com to sell its present line of merchandise to the same target market through a new retail format.

Name: JCPenney exploited a ____________ opportunity when it opened JCP.com to sell its present line of merchandise to the same target market through a new retail format.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Retail format development is when the retailer develops a new retail format for the same target market;the online retailing was the new format.

JCPenney Exploited a ____________ Opportunity When It Opened JCP