Kroger supermarket has U-Scan Express machines for self-scanning in more than 200 of its stores.Self-scanning is efficient and popular.The U-Scan Express machine is a touch-screen terminal with scanner and a soothing female voice that guides customers through checkout.One employee can use a computer to monitor the activities at half-dozen self scanners.This is an example of how the _____ environment affects market attractiveness.

Question

Quizplus · Accepted Answer

U-Scan Express machines are a part of the technological environment which is one of the environmental factors that can affect market attractiveness.

Kroger Supermarket Has U-Scan Express Machines for Self-Scanning in More