Why are retailers concerned about disintermediation?
A)Manufacturers can offer broader assortments.
B)Retailers believe that manufacturers know more about the consumer since they manufacture the products that the consumer demands.
C)Manufacturers have a lot of experience in distribution.
D)Retailers believe that manufacturers could take sales away from them by allowing customers to buy products through the manufacturer's web site.

Question

Quizplus · Accepted Answer

Retailers are concerned about disintermediation because manufactures may take away business from them if the customer would choose to purchase directly from the manufacturer.

Why Are Retailers Concerned About Disintermediation