Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities of the device.Since she was going to Target to buy her groceries anyway,she decided to just buy the digital camera at Target.This is an example of:
A)channel migration
B)cross-shopping
C)multi-channel users
D)entrepreneurs
E)electronic agents

Question

Quizplus · Accepted Answer

Retailers hope to prevent channel migration as they want customers to both search for information and complete the transaction through their retail company.

Catherine Was Interested in Purchasing a Digital Camera So She