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JCPenney Carries Sizes for Big and Tall Men,but All Sizes

Question 55

Multiple Choice

JCPenney carries sizes for big and tall men,but all sizes are not available in all stores.What should JCPenney do in order to communicate this message to their customers?


A) They should advertise big and tall men's merchandise on all of their newspaper supplements and commercials.
B) JCPenney should train their sales associates to mention this when closing sales with each customer.
C) JCPenney should advertise this by featuring big and tall men on its Holiday Catalog.
D) JCPenney should actively advertise these assortments to competitors.
E) A database should be developed of those who purchase merchandise for big and tall men.Then,JCPenney should market specifically to those shoppers.

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