________ occurs when a manufacturer sells directly to consumers bypassing retailers.
A)Disintermediation
B)A distribution detour
C)Leapfrog marketing
D)Distribution disruption
E)Customer circumvention

Question

Quizplus · Accepted Answer

Retailers are concerned about disintermediation because manufactures can get direct access to their consumers by establishing a retail site on the Internet.

________ Occurs When a Manufacturer Sells Directly to Consumers Bypassing