Store channel information systems are typically product-centric while non-store channels are __________________.
A)multi-centric
B)customer-centric
C)variable
D)mass customized
E)segmented

Question

Quizplus · Accepted Answer

Information for stores are designed to record product transactions and manage product inventory.The information system keeps track of how much merchandise was shipped into a store and how much was sold,and then it determines how much needs to be reordered.Non-store channels are more customer centric because they also provide a record of each customer's purchase history and their search behavior.It is difficult for store-based systems to be more customer centric.

Store Channel Information Systems Are Typically Product-Centric While Non-Store Channels