When consumers collect product information on a retailer's website but buy the product from another retailer's store it is referred to as ________.
A)channel migration
B)cross-shopping
C)multi-channel users
D)entrepreneurs
E)electronic agents

Question

Quizplus · Accepted Answer

Retailers hope to prevent channel migration as they want customers to both search for information and complete the transaction through their retail company.

When Consumers Collect Product Information on a Retailer's Website but Buy