A retailer's role in a supply chain is to:
A)act as the liaison between manufacturers and wholesalers
B)buy merchandise exclusively from the manufacturers
C)negotiate with manufacturers to eliminate a wholesaler
D)satisfy the needs of the consumers
E)sell to wholesalers

Question

Quizplus · Accepted Answer

A retailer's main role in a supply chain is to satisfy the needs of the consumers by providing the right products, at the right place, and at the right time. While retailers may also work with manufacturers, they typically do not act as the liaison between manufacturers and wholesalers, exclusively buy merchandise from manufacturers, negotiate to eliminate a wholesaler, or sell to wholesalers. These activities may be part of a retailer's operations, but they do not constitute their primary role in a supply chain.

A Retailer's Role in a Supply Chain Is To