Victoria's Secret,a popular retail chain in women's lingerie and perfume,designs the merchandise they sell,and then contracts with manufacturers to produce it exclusively for them.Victoria's Secret is practicing:
A)globalization
B)product-related marketing
C)vertical integration
D)horizontal integration
E)product diversification

Question

Quizplus · Accepted Answer

Victoria's Secret is practicing vertical integration, which means that the company is involved in multiple aspects of the production process, from designing the merchandise to contracting with manufacturers to produce it exclusively for the company. Vertical integration helps the company maintain control over the quality of the merchandise and the production process while also reducing costs.

Victoria's Secret,a Popular Retail Chain in Women's Lingerie and Perfume,designs