When the specialty store Hollister designs and develops merchandise as well as sells the merchandise in their stores,_________ is occurring.
A)vertical integration
B)globalization
C)product-related marketing
D)horizontal integration
E)forward integration

Question

Quizplus · Accepted Answer

Vertical integration occurs when a company participates in multiple stages of the production and distribution of a product, from designing and developing it to selling it in their own stores. Hollister's involvement in the entire process from design to sales falls under vertical integration.

When the Specialty Store Hollister Designs and Develops Merchandise as Well