__________________ arises when a retailer performs some distribution and manufacturing activities,such as operating warehouses or designing private-label merchandise.
A)Globalization
B)Product-related marketing
C)Backward integration
D)Horizontal integration
E)Forward integration

Question

Quizplus · Accepted Answer

Backward integration is the process where a retailer takes control of its supply chain by performing distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise. This allows the retailer to have more control over the quality and availability of its products, as well as potentially reducing costs.

__________________ Arises When a Retailer Performs Some Distribution and Manufacturing