The competition between the same types of retailers is called:
A)intertype competition
B)indirect competition
C)intratype competition
D)scrambled merchandising
E)vertical integration

Question

Quizplus · Accepted Answer

Intratype competition refers to the competition between retailers that sell similar products and target similar customers. This could include competition between two grocery stores or two clothing stores, for example. Intertype competition, on the other hand, would refer to competition between retailers that sell different products but target similar customers, such as a grocery store and a convenience store. Indirect competition refers to competition between retailers that offer substitute products or services, while scrambled merchandising refers to when a retailer carries a wider range of products than is typical for their industry. Vertical integration refers to the ownership of multiple stages of the supply chain, from production to retail.

The Competition Between the Same Types of Retailers Is Called