When Austin saw pastries and coffee being sold at his local bookstore,he knew it was an example of _________,which is the juxtaposition of unrelated merchandise in the store.
A)scrambled merchandising
B)intratype competition
C)product diversification
D)channel conflict
E)vertical differentiation

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of offering unrelated items for sale in the same retail location, such as pastries and coffee being sold in a bookstore. This strategy is often used to increase foot traffic and boost sales. The other options do not accurately describe this situation.

When Austin Saw Pastries and Coffee Being Sold at His