The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:
A)retailing conglomerate.
B)retail mix.
C)marketing strategy.
D)target group.

Question

Quizplus · Accepted Answer

The combination of factors that retailers use to satisfy customer needs and influence purchase decisions is called the retail mix. It includes various elements such as product assortment, price, promotion, store atmosphere, and customer service. Retailers need to develop a retail mix that aligns with their target market and marketing strategy to attract and retain customers.

The Combination of Factors Retailers Use to Satisfy Customer Needs