As the owner of a store specializing in men's suits,Isabella can use a retail strategy statement to identify all of the following EXCEPT:
A)the advertising campaign developed to sell last season's merchandise.
B)the store's target market.
C)how the store will build a competitive advantage over other similar retailers.
D)what services the store will offer its customers.
E)what types of suits the store will stock.

Question

Quizplus · Accepted Answer

The advertising campaign for last season's merchandise is not related to the store's overarching retail strategy. The other options (B, C, D, and E) are all important components that should be addressed in a retail strategy statement.

As the Owner of a Store Specializing in Men's Suits,Isabella