Dillards sells Godiva chocolates and coffees in their stores.By selling such products,Dillards is:
A)offering a good merchandise mix.
B)offering what the market demands.
C)offering deep product assortments.
D)practicing scrambled merchandising.
E)practicing intratype competition.

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to a retail strategy where a store offers a wide variety of unrelated product lines, such as a department store selling chocolates and coffees alongside clothing and home goods.

Dillards Sells Godiva Chocolates and Coffees in Their Stores