The offering of merchandise NOT typically associated with the store type is called:
A)scrambled merchandising.
B)intratype competition.
C)product diversification.
D)channel conflict.
E)vertical differentiation.

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of offering products that are not typically associated with the store type. This can help a retailer to increase sales and reach new customer segments. It can also lead to increased competition and challenges in managing inventory and customer expectations.

The Offering of Merchandise NOT Typically Associated with the Store