When developing the _________________ for his new barber shop,Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours,better prices,a well trained staff and half-price perm day every Wednesday to attract customers.
A)selling concept
B)business cycle
C)retail strategy
D)focal point orientation
E)marketing concept

Question

Quizplus · Accepted Answer

A retail strategy involves the long-term plan of a business to achieve its goals and gain a competitive advantage over its rivals. Theo's plan to offer longer hours, better prices, a well-trained staff, and a special promotion to attract customers is a part of his retail strategy to differentiate his barber shop from others in the market.

When Developing the _________________ for His New Barber Shop,Theo Decided