Which of the following is NOT an element in the retail mix?
A)competitive response
B)merchandise assortments
C)location
D)customer service
E)advertising and promotion

Question

Quizplus · Accepted Answer

While competitive response is certainly important for retailers to consider in their strategic planning, it is not an element in the retail mix. The retail mix is typically made up of merchandise assortments, location, customer service, advertising and promotion, pricing, and store atmosphere.

Which of the Following Is NOT an Element in the Retail