The intensity of competition is greatest among retailers when:
A)price dominates the retail mix.
B)they are located near each other and offer similar retail offerings.
C)they are located near each other and have different target customers.
D)they are located far from each other and offer similar retail offerings.
E)they are located far from each other and target the same customer.

Question

Quizplus · Accepted Answer

The intensity of competition among retailers is greatest when they are located near each other and offer similar retail offerings because they are vying for the same customers in a limited geographic area. Price may be a factor, but it is not the only factor that determines competition among retailers. When retailers are located far from each other, there is less competition because they are serving different geographic areas, and when retailers have different target customers, there may be some overlap, but their offerings may appeal to different needs or preferences.

The Intensity of Competition Is Greatest Among Retailers When