When pricing products,retailers must:
A) choose a pricing policy considering the company's overall strategy.
B) observe the competition to offer the same price by price fixing.
C) reduce stockouts by keeping prices higher than the competition.
D) risk supply chain mishaps by keeping process low.
E) price consistently throughout the chain.

Question

Quizplus · Accepted Answer

The chosen pricing policy must be consistent with the retailer's overall strategy and its relative market position.

When Pricing Products,retailers Must