Catherine had checked the price of an airline ticket in November to fly to Daytona Beach for her spring break.She was surprised when she checked again in February that the price had increased significantly.The airline had adjusted its prices based on the demand.This practice is known as _____.
A) price bundling
B) yield management
C) odd pricing
D) high-low pricing
E) predatory pricing

Question

Quizplus · Accepted Answer

Yield management is the practice of adjusting prices up or down in response to demand to control the sales generated.

Catherine Had Checked the Price of an Airline Ticket in November