Isabel works as a senior jewelry buyer for a department store chain. On a recent visit to a trade show, she noticed a new vendor selling unique earrings, necklaces, and bracelets made of glass. She had seen such pieces in trade magazines, but initially ignored them because of the exorbitant price. She thought her affluent customers would appreciate the look, so she decided to talk with the sales representative to learn more about the possibility of a trial in only a few of her top stores. Isabel is in the ________ phase of building strategic relationships.

Question

Quizplus · Accepted Answer

During the exploration stage, the buyer and vendor begin to explore the potential benefits and costs of a partnership.

Isabel Works as a Senior Jewelry Buyer for a Department