Which of the following information does NOT form a part of the customer database of a retailer?
A) Details of customer visits to the retailer's site
B) A complete history of the customer's transactions
C) Customer preferences such as brands and fabrics
D) Demographic data for segmentation purposes
E) Details of competitor patronization

Question

Quizplus · Accepted Answer

Ideally,the customer database should contain the following information: transactions,customer contacts,customer preferences,demographic and psychographic data.

Which of the Following Information Does NOT Form a Part