Which of the following statements is NOT TRUE of frequent-shopper programs?
A) Frequent-shopper programs are programs that identify and provide rewards to customers who patronize a retailer.
B) Frequent-shopper programs are also commonly called loyalty programs.
C) Frequent-shopper cards are issued on the basis of market basket analysis.
D) Frequent-shopper programs include a private-label credit card offered by a retailer.
E) Frequent-shopper programs can provide customer information automatically to the retailer when customers have their program card scanned at the time of transaction.

Question

Quizplus · Accepted Answer

Customers are enticed to enroll in these programs and provide some descriptive information about them by being offered discounts if they use the cards when making purchases from the retailer.

Which of the Following Statements Is NOT TRUE of Frequent-Shopper