Before Emily started her transaction at a retailer,the cashier requests her to register her fingerprints and credit card details.Emily can now pay for products without having to use her credit card or cash each time she shops.Her fingerprint would suffice.Which method of collecting customer data is the retailer using?
A) Placing RFID chips on merchandise
B) Using market basket analysis
C) Using biometrics
D) Connecting Internet and store purchasing data
E) Using cookies

Question

Quizplus · Accepted Answer

Rather than asking for identifying information or having to present a frequent-shopper card,some retailers use biometrics to identify customers and provide a cardless,cashless method of payment.When retailers use biometrics,they are measuring human characteristics such as a person's hand geometry,fingerprints,iris,or voice.

Before Emily Started Her Transaction at a Retailer,the Cashier Requests