The first step in the CRM process is _____.
A) analyzing data
B) collecting customer data
C) developing CRM programs
D) implementing programs
E) rewarding loyal customers

Question

Quizplus · Accepted Answer

CRM is an iterative process that turns customer data into customer loyalty and repeat-purchase behavior through four activities: (1)collecting customer data, (2)analyzing customer data and identifying target customers, (3)developing CRM through frequent-shopper programs,and (4)implementing CRM programs.

The First Step in the CRM Process Is _____