Electronic retailers can collect transaction data for their data warehouse, but they can also collect information by placing cookies on a visitor's hard drive. Cookies are
A) viruses.
B) frequent-shopper rewards.
C) text files that identify pirated software.
D) files that identify visitors when they return to a website.
E) text files used exclusively to determine demographic information.

Question

Quizplus · Accepted Answer

Cookies are small files stored on a customer's computer that identify customers when they return to a website. Because of the data in cookies, customers do not have to identify themselves or use passwords every time they visit a site.

Electronic Retailers Can Collect Transaction Data for Their Data Warehouse