Millhouse loves books and often shops at a nearby Book Universe store. At the beginning of the year, he enrolled in a $5 program, and he would get a percentage off on the purchases he made throughout the year. Which of the following best demonstrates this type of approach toward customer retention?
A) Community
B) Sales promotion
C) Frequent-shopper program
D) Personalization
E) Special customer service
Correct Answer:
Verified
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