Which of the following statements is true of the gold segment members in the customer pyramid?
A) Price plays a greater role in their decision making process.
B) The gold segment members place more value on customer service.
C) Their spending levels and profitability do not warrant special treatment.
D) They demand a lot of attention but buy very little from retailers.
E) This segment is composed of the customers with the top 25 percent CLVs.

Question

Quizplus · Accepted Answer

The profitability levels of the gold-tier customers are less than those of the platinum-tier customers because price plays a greater role in their decision making.

Which of the Following Statements Is True of the Gold