Which of the following statements is TRUE of the customer pyramid?
A) Customers in the iron segment need special attention from the retailer to grow their potential to be better customers.
B) All customers regardless of their segment must receive equitable promotional benefits.
C) Customers in the lead segment buy merchandise on sale or abuse return privileges.
D) Customers in the gold segment are the most profitable and loyal customers.
E) Customers in the platinum segment place little emphasis on customer service.

Question

Quizplus · Accepted Answer

Customers with the lowest CLVs can make a negative contribution to the firm's income.When they do buy from the retailer,they often buy merchandise on sale or abuse return privileges.

Which of the Following Statements Is TRUE of the Customer