Gibson's is a clothing retailer. It divides its market based on the age group of the customers and accordingly designs its merchandise. Which of the following approaches of market segmentation has Gibson's used?
A) Lifestyle segmentation
B) Benefit segmentation
C) Geographic segmentation
D) Psychographic segmentation
E) Demographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Gibson's Is a Clothing Retailer