Which of the following segmentation methods would be most appropriate for a retailer selling MP3 players mainly targeting college students?
A) Geographic segmentation
B) Buying situation segmentation
C) Demographic segmentation
D) Benefit segmentation
E) Personality segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured,objective characteristics such as age,gender,income,and education.

Which of the Following Segmentation Methods Would Be Most Appropriate