All 'Essentials' stores stock Comfort,a private-label.Comfort provides relaxed,fashionable,and ready-to-wear clothing which are more economical than similar clothing in other department stores.Essentials is looking at a market in which consumers are looking for similar advantages such as cost and comfort.Therefore,Essentials can use _____ as the scheme to segment its market.
A) geodemographic segmentation
B) composite segmentation
C) demographic segmentation
D) geographic segmentation
E) benefit segmentation

Question

Quizplus · Accepted Answer

Customers in the same benefit segment would have a similar set of importance weights for the attributes of a store or product.

All 'Essentials' Stores Stock Comfort,a Private-Label