Current retailers are using catalog channels for:
A) developing multilevel systems for direct marketing.
B) collecting information to customize offers for customers.
C) building a brand image and driving traffic to stores.
D) channel integration.
E) none of these.

Question

Quizplus · Accepted Answer

Catalogs' share of sales is declining relative to the Internet.But catalogs are not going away.Their role is shifting from primarily generating sales to building a brand image and driving traffic to the Internet and physical stores.

Current Retailers Are Using Catalog Channels For